Because everything starts with a story. What matters is where you take it.

We design how stories are told, seen, and spread for music, tech, and brands.

Platoon
Universal Music Group
Top Dawg Entertainment
Native Instruments
Republic Records
Empire
Spinnin' Records
Nettwerk
Rebellion Records

Straight Gold turns stories into attention and influence. With over 15 years of experience, we bring strategy and cultural marketing under one roof to make sure those stories are not just seen, but remembered. Born in music, we understand how culture moves before it becomes mainstream.

What We Do V2

WHAT WE DO

We do three things. Nothing extra. Nothing average.

Narrative

Create Your Narrative

What sets you apart? Why should people care about your project or product? This is your narrative.

Distribution

Bring Your Story To Light

From identity to launch, every step moves your work forward. Because great work deserves to be seen.

Growth

Build Your Momentum

Track what resonates, learn from the response, and keep building on what works with lasting impact.

OUR PROCESS

Your strategy, story, and launch move as one.

Discovery

We start with a Discovery Sprint to align your goals, audience, timing, and opportunity. Then we set priorities, define direction, and build a strategy for what comes next.

Narrative

We define what makes you distinct, what you stand for, and why people should care. Then we sharpen your positioning, narrative, and messaging into a story built to travel.

Strategy

A clear story deserves a clear plan. We turn your narrative into strategy by defining your audience, shaping messaging, and giving every release or launch a clear direction for lasting impact.

Distribution

We put your story in front of the people who can move it forward. We choose the right channels, tailor our approach, and manage outreach that turns interest into momentum.

Momentum

We track what’s working, keep you close through weekly calls, and adjust as we learn. The goal isn’t one moment of attention, but real momentum that keeps building over time.

Earned attention

Paid attention disappears when the budget stops. Earned coverage and conversation help people remember your project, and keep talking about it long after launch for lasting impact.

Some nice things said about us

Ralph Klöss-Schuster
Ralph Klöss-Schuster Good Luck Kid

“They take the time to understand the dynamics and nature of projects they're working on. Especially the transparent reporting and delivery"

Phil Loutsis
Phil Loutsis AWAL

Recognized for his perspective on the future of music marketing, Abraham was featured by AWAL as a contributor on storytelling, strategy, and outreach.

HackerNoon
Miles Hendrix Tech Writer

"Helps creatives find and share their stories through the use of public relations and digital marketing"

Sam Willings
Sam Willings MusicTech

"Abraham has seen success in his marketing work for recording artists and event companies"

Pricing

Creative marketing, without building an in-house team.

Built for artists, brands, and tech companies that need strategy, storytelling, and marketing support.

Narrative

Narrative

Build the story.

$1,500/ month

Pause or cancel anytime.

One active request at a time.

For projects that need sharper positioning, messaging, and writing.

Included:

  • Narrative Development
  • Positioning
  • Messaging
  • Copywriting
  • Press Releases
  • Bios
Schedule Call

Marketing

Marketing

Build the audience.

$2,500/ month

Pause or cancel anytime.

One active request at a time.

For companies, brands, and artists that need active promotion, strategic outreach, and campaign support across their projects.

Included:

  • Public Relations
  • Influencer Marketing
  • Creator Campaigns
  • Campaign Strategy
  • Content Strategy
Schedule Call

Gold

Gold

Build both.

$3,500/ month

Pause or cancel anytime.

One active request at a time.

For companies, brands, and artists that want an integrated creative marketing team across their projects.

Included:

  • Everything in Narrative
  • Everything in Marketing
  • Integrated Strategy
  • Monthly consultation
  • Weekly Reporting
Schedule Call

Our Work

Platoon
Universal Music Group
Top Dawg Entertainment
Native Instruments
Republic Records
Empire
Spinnin' Records
Nettwerk
Rebellion Records
FAQ

You have questions? We have answers.

New to Straight Gold? Start here for a clear overview of how we work, who we support, and what to expect from your subscription. Open any question to find the detail you need.

What does Straight Gold help with?

Straight Gold supports creative and growth-focused work across narrative, marketing, and communications. That can include positioning, messaging, copywriting, public relations, creator campaigns, content strategy, partnerships, launches, and more. Your plan determines which areas of our team you have access to.

Who do you work with?

We work with artists, music companies, founders, startups, technology companies, consumer brands, and other creative businesses. Our model is designed for teams that need experienced creative and marketing support without building a full in-house department.

How does the subscription work?

Choose the plan that best fits your needs and submit requests through your Straight Gold workspace. We work through priorities one at a time, while keeping upcoming requests organized in your queue. Larger projects and campaigns are broken into clear milestones so the work continues moving forward without unnecessary complexity.

What’s the difference between services?

Narrative focuses on how you communicate, including positioning, messaging, copywriting, press materials, and brand storytelling.

Marketing focuses on how you reach people, including public relations, creator campaigns, partnerships, content strategy, and campaign execution.

Gold combines both, giving you access to our complete narrative and marketing offering under one subscription.

What does “one active request at a time” mean?

You can submit as many requests as you need, but we focus our production resources on one primary request at a time. Once a request is completed or reaches its next milestone, we move to the next priority in your queue. Ongoing activities such as outreach or campaign monitoring may continue in the background while other work is being developed.

How quickly are requests completed?

Turnaround depends on the scope and complexity of the request. Smaller writing and strategy projects can often move quickly, while larger campaigns may require multiple stages. We establish expectations at the start of each request and break larger projects into milestones so you always know what is being worked on and what comes next.

What makes Straight Gold different?

Straight Gold is built to work more like an extension of your team. Instead of creating a new scope, contract, and invoice every time you need something, your subscription gives you ongoing access to the capabilities included in your plan. This creates a more flexible relationship where priorities can shift as your business, project, or campaign evolves.

What’s included in my monthly subscription?

Your subscription gives you ongoing access to the services included within your plan. Rather than limiting you to a fixed set of monthly deliverables, we prioritize the work that matters most at any given time. The exact mix of projects can change from month to month based on your goals and priorities.

Are there any additional costs?

Your subscription covers Straight Gold's strategy, creative work, and campaign management within your plan. Third-party expenses are not included. These may include creator or influencer fees, advertising spend, production costs, photography or video, travel, events, software, media buying, or other outside services. Any additional expenses are discussed and approved before they are incurred.

Can I pause or cancel my subscription?

Yes. Straight Gold subscriptions are designed to be flexible and can be paused or canceled as your needs change. If you have active work underway, we'll coordinate the transition with you and clarify what will be completed before your subscription ends or pauses.