Narrative
Create Your Narrative
What sets you apart? Why should people care about your project or product? This is your narrative.
We design how stories are told, seen, and spread for music, tech, and brands.
We design how stories are told, seen, and spread for music, tech, and brands.
Companies We Collaborated With:
Companies We
Worked With:









Straight Gold turns stories into attention and influence. With over 15 years of experience, we bring strategy and cultural marketing under one roof to make sure those stories are not just seen, but remembered. Born in music, we understand how culture moves before it becomes mainstream.
We do three things. Nothing extra. Nothing average.
Narrative
What sets you apart? Why should people care about your project or product? This is your narrative.
Distribution
From identity to launch, every step moves your work forward. Because great work deserves to be seen.
Growth
Track what resonates, learn from the response, and keep building on what works with lasting impact.
We start with a Discovery Sprint to align your goals, audience, timing, and opportunity. Then we set priorities, define direction, and build a strategy for what comes next.
We define what makes you distinct, what you stand for, and why people should care. Then we sharpen your positioning, narrative, and messaging into a story built to travel.
A clear story deserves a clear plan. We turn your narrative into strategy by defining your audience, shaping messaging, and giving every release or launch a clear direction for lasting impact.
We put your story in front of the people who can move it forward. We choose the right channels, tailor our approach, and manage outreach that turns interest into momentum.
We track what’s working, keep you close through weekly calls, and adjust as we learn. The goal isn’t one moment of attention, but real momentum that keeps building over time.
Paid attention disappears when the budget stops. Earned coverage and conversation help people remember your project, and keep talking about it long after launch for lasting impact.
What sets you apart? Why should people care about your project or product? This is your narrative.
From identity to launch, every step moves your work forward. Because great work deserves to be seen.
Some nice things said about us
“They take the time to understand the dynamics and nature of projects they're working on. Especially the transparent reporting and delivery"
Recognized for his perspective on the future of music marketing, Abraham was featured by AWAL as a contributor on storytelling, strategy, and outreach.
"Helps creatives find and share their stories through the use of public relations and digital marketing"
"Abraham has seen success in his marketing work for recording artists and event companies"
Built for artists, brands, and tech companies that need strategy, storytelling, and marketing support.
Narrative
Build the story.
$1,500/ month
Pause or cancel anytime.
One active request at a time.
For projects that need sharper positioning, messaging, and writing.
Included:
Marketing
Build the audience.
$2,500/ month
Pause or cancel anytime.
One active request at a time.
For companies, brands, and artists that need active promotion, strategic outreach, and campaign support across their projects.
Included:
Gold
Build both.
$3,500/ month
Pause or cancel anytime.
One active request at a time.
For companies, brands, and artists that want an integrated creative marketing team across their projects.
Included:









New to Straight Gold? Start here for a clear overview of how we work, who we support, and what to expect from your subscription. Open any question to find the detail you need.
Straight Gold supports creative and growth-focused work across narrative, marketing, and communications. That can include positioning, messaging, copywriting, public relations, creator campaigns, content strategy, partnerships, launches, and more. Your plan determines which areas of our team you have access to.
We work with artists, music companies, founders, startups, technology companies, consumer brands, and other creative businesses. Our model is designed for teams that need experienced creative and marketing support without building a full in-house department.
Choose the plan that best fits your needs and submit requests through your Straight Gold workspace. We work through priorities one at a time, while keeping upcoming requests organized in your queue. Larger projects and campaigns are broken into clear milestones so the work continues moving forward without unnecessary complexity.
Narrative focuses on how you communicate, including
positioning, messaging, copywriting, press materials, and brand
storytelling.
Marketing focuses on how you reach people, including
public relations, creator campaigns, partnerships, content strategy, and
campaign execution.
Gold combines both, giving you access to our complete
narrative and marketing offering under one subscription.
You can submit as many requests as you need, but we focus our production resources on one primary request at a time. Once a request is completed or reaches its next milestone, we move to the next priority in your queue. Ongoing activities such as outreach or campaign monitoring may continue in the background while other work is being developed.
Turnaround depends on the scope and complexity of the request. Smaller writing and strategy projects can often move quickly, while larger campaigns may require multiple stages. We establish expectations at the start of each request and break larger projects into milestones so you always know what is being worked on and what comes next.
Straight Gold is built to work more like an extension of your team. Instead of creating a new scope, contract, and invoice every time you need something, your subscription gives you ongoing access to the capabilities included in your plan. This creates a more flexible relationship where priorities can shift as your business, project, or campaign evolves.
Your subscription gives you ongoing access to the services included within your plan. Rather than limiting you to a fixed set of monthly deliverables, we prioritize the work that matters most at any given time. The exact mix of projects can change from month to month based on your goals and priorities.
Your subscription covers Straight Gold's strategy, creative work, and campaign management within your plan. Third-party expenses are not included. These may include creator or influencer fees, advertising spend, production costs, photography or video, travel, events, software, media buying, or other outside services. Any additional expenses are discussed and approved before they are incurred.
Yes. Straight Gold subscriptions are designed to be flexible and can be paused or canceled as your needs change. If you have active work underway, we'll coordinate the transition with you and clarify what will be completed before your subscription ends or pauses.